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Good to Great: Why Some Companies Make the Leap...And Other's Don't

Unabridged Audiobook

Written By:

Narrated By: Jim Collins

Publisher: HarperCollins Publishers

Date: July 2010

Duration: 10 hours 4 minutes


Built To Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.

But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? Are there those that convert long-term mediocrity or worse into long-term superiority? If so, what are the distinguishing characteristics that cause a company to go from good to great?

Over five years, Jim Collins and his research team have analyzed the histories of 28 companies, discovering why some companies make the leap and others don't. The findings include:

* Level 5 Leadership: A surprising style, required for greatness.
* The Hedgehog Concept: Finding your three circles, to transcend the curse of competence.
* A Culture of Discipline: The alchemy of great results.
* Technology Accelerators: How good-to-great companies think differently about technology.
* The Flywheel and the Doom Loop: Why those who do frequent restructuring fail to make the leap.


  • Nikolai Kovarski

    The book is just horrible. 90% of material is pretentious and unsubstantiated nonsense. Most of the conclusions are base on low quality research with almost no statistical data. One can actually judge the book by the results MANY of the described GREAT companies are out of the business already.