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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

Unabridged Audiobook

Written By: ,

Narrated By: Alan Sklar

Publisher: Tantor Media

Date: November 2007

Duration: 10 hours 20 minutes

Summary:

Selling ideas---especially the kinds of ideas that make organizations work---is a skill shrouded in mystery. In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and discuss how to make the most of your natural strengths.

Genres: