The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
Written By: ,
Publisher: Tantor Media
Date: November 2007
Duration: 10 hours 20 minutes
Selling ideas---especially the kinds of ideas that make organizations work---is a skill shrouded in mystery. In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and discuss how to make the most of your natural strengths.