Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand

Unabridged Audiobook

Written By: Pepper Miller

Narrated By: Allyson Johnson

Date: December 2018

Duration: 6 hours 41 minutes

Summary:

Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.

Black STILL Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J. P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab.

Genres:

Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand

by Pepper Miller

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Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand, Pepper Miller
Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand, Pepper Miller
This title is due for release on December 18, 2018.

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Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand, Pepper Miller
This title is due for release on December 18, 2018
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Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand, Pepper Miller
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Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand, Pepper Miller

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