A Branded World: Adventures in Public Relations and the Creation of Superbrands

Unabridged Audiobook

Written By: Michael Levine

Narrated By: Lloyd James

Publisher: Blackstone Audiobooks

Date: June 2005

Duration: 10 hours 24 minutes

Summary:

Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

Genres:

A Branded World: Adventures in Public Relations and the Creation of Superbrands

by Michael Levine

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A Branded World: Adventures in Public Relations and the Creation of Superbrands, Michael Levine