A Branded World: Adventures in Public Relations and the Creation of Superbrands

Unabridged Audiobook

Written By: Michael Levine

Narrated By: Lloyd James

Publisher: Blackstone Audiobooks

Date: June 2005

Duration: 10 hours 24 minutes

Summary:

Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.
But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.
Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

Genres:

A Branded World: Adventures in Public Relations and the Creation of Superbrands

by Michael Levine

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A Branded World: Adventures in Public Relations and the Creation of Superbrands, Michael Levine
A Branded World: Adventures in Public Relations and the Creation of Superbrands, Michael Levine
This title is due for release on June 26, 2005.

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A Branded World: Adventures in Public Relations and the Creation of Superbrands, Michael Levine
This title is due for release on June 26, 2005
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A Branded World: Adventures in Public Relations and the Creation of Superbrands, Michael Levine
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A Branded World: Adventures in Public Relations and the Creation of Superbrands, Michael Levine

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