Publisher: Brilliance Audio
Date: June 2016
Duration: 6 hours 38 minutes
"Powerful, profound and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters. Marketing is far too powerful to be wasted on manipulation." -SETH GODIN, author, All Marketers Are Liars
"With solid research and real-world examples, Daryl Weber makes the science of marketing inspiring and actionable. Brand Seduction is a valuable tool for anyone seeking to leverage the power of their brands." -NIR EYAL, author of Hooked
"A fascinating read. Weber dives deep into the way our brains are wired and how we subconsciously relate to brands. The theory is incredibly inspiring. The application is brilliantly practical. A must-read for anyone who has the privilege of working with brands." -JONATHAN MILDENHALL, Chief Marketing Officer Airbnb
ENTICE YOUR CUSTOMERS WITH NEUROMARKETING
In Brand Seduction, author Daryl Weber reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.
Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business.