Copy This!: Lessons from a Hyperactive Dyslexic Who Turned a Bright Idea into One of America's Best Companies
Written By: ,
Publisher: Random House (Audio)
Date: August 2005
Duration: 4 hours 0 minutes
No business autobiography has ever let it all hang out like this one. In building an unconventionally democratic multinational company that has been named by Fortune, Forbes, and Working Mother magazines as one of the best places to work in America, Paul Orfalea never tamed his impulsive, rebellious nature, and he discusses his flaws and failures with as much enthusiasm as his successes. COPY THIS! is destined to become a classic tale of How To Succeed In Business Without Really Reading.
A charismatic, heart-warming business memoir that's filled with life lessons on overcoming obstacles, COPY THIS! is an audiobook for every business owner looking to grow a company, every manager helping his team perform, every visionary trying to launch a new idea --and for every mother and father of a child suffering from dyslexia or Attention Deficit Hyperactivity Disorder. Because COPY THIS! is the story of how Paul Orfalea opened a small copy shop called Kinko's in 1970 and turned it into a $2 billion-a-year company, while barely being able to read, write or sit still through a business meeting.
Here is the story of a dyslexic, hyperactive boy who flunked out of third grade--twice--yet succeeded in using his learning disabilities as opportunities, molding the compassionate, unconventional, partner-driven culture that allowed Kinko's to thrive, and made it, according Fortune, Forbes and Mother Jones, one of the best places in America to work. In fourteen chapters narrated with the engaging voice of a born storyteller, Orfalea takes as much pleasure in discussing his shortcomings as he does his successes, and imparts the valuable lessons he's learned along the way: Manage the environment, not the people. Fail forward. Be "on" your business, not "in" your business. Let your soul catch up with your body. Keep a poker face--and a poker mind. And know when --and how --to walk away. Which Orfalea did in 2000, having made millionaires out of dozens of his friends and partners, after an extraordinary 30-year run.