The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

Unabridged Audiobook

Written By: Robert W. Bly

Narrated By: Barry Abrams

Publisher: Tantor Media

Date: January 2019

Duration: 11 hours 53 minutes

Summary:

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention-and sell more products.
Among the tips revealed are

• eight headlines that work-and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
is opened

This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

Genres:

Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

by Robert W. Bly

has successfully been added to your shopping cart

Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, Robert W. Bly
Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, Robert W. Bly
This title is due for release on January 17, 2019.

Enter your email below to be notified as soon as it is available!

By clicking "Notify Me" you consent to receiving electronic marketing communications from Audiobooks.com. You will be able to unsubscribe at any time.

Already a member? Log In to add this title to your wishlist.
Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, Robert W. Bly
This title is due for release on January 17, 2019
We'll send you an email as soon as it is available!

Already a member?
Log in to add this title in your wishlist
Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, Robert W. Bly
Please Log in and add this title to your wishlist.
Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, Robert W. Bly

We will send you an email as soon as this title is available.