Loading...
Welcome
Sign up
Login
Browse Books
Deals
VIP
0
Loading...
Play Sample
Customer Centricity: Focus on the Right Customers for Strategic Advantage
Written by:
Peter Fader
Narrated by:
Patrick Lawlor
Unabridged Audiobook
Play Free
Add to Cart - $19.98
Remove from Cart
Give as a gift
Ratings
Book
1
Narrator
Release Date
September 2013
Duration
2 hours 37 minutes
Summary
Not all customers are created equal.
Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else.
Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
Gildan Media is proud to bring you another Wharton Digital Press Audiobook. These notable audiobooks contain the essential tools that can be applied to every facet of your career.
Browse By Category
Business & Economics
>
Business & Career Development
Business & Economics
>
Marketing & Advertising
1 book added to cart
Customer Centricity: Focus on the...
Peter Fader
Subtotal
$19.98
View Cart
Continue Browsing
~~title~~
~~carousel-body~~
Back
Next
~~book-title~~
By: ~~author-single-string~~
~~tag-text~~
© Copyright 2011 - 2024 Storytel Audiobooks USA LLC. All Rights Reserved.