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Great By Choice

Unabridged Audiobook

Written By: Morten T. Hansen, Jim Collins

Narrated By: Jim Collins

Publisher: HarperCollins Publishers

Date: October 2011

Duration: 8 hours 47 minutes


The new question: Ten years after the worldwide bestseller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

The new study: Great by Choice distinguishes itself from Collins's prior work by its focus on the type of unstable environments faced by leaders today.

The new findings:

The best leaders were more disciplined, more empirical, and more paranoid.
Following the belief that leading in a 'fast world' always requires 'fast decisions' and 'fast action' is a good way to get killed.
The great companies changed less in reaction to a radically changing world than the comparison companies.

This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.


  • Manikandan R.

    Great book. Good research. Highly recommend!!!

  • Ken Blessing

    Excellent read providing understanding of how and why top companies are successful.

  • Andy Clark

    Very good book, I would highly recommend. This is exactly what you would expect from Collins. He covers all new material and concepts, however this is a great complement to his other great works.