Get 3 audiobooks free with a 30-Day Free Trial Sign Up Free

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded

Author:
Ryan Holiday
Read by:
Ryan Holiday
Read Read Own Own

Unabridged Audiobook

Listen Free Now
  • Listen free with a 30-day free trial
  • Choose 2 bonus VIP books
  • Enjoy 10,000 always free books
Ratings
Book
41
Narrator
13
Release Date
October 1, 2014
Duration
2 hours 18 minutes
Summary
A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.
Reviews
Profile Avatar Eric Leebow Aug 2015

Great book, easy read and well narrated. It's one you can read more than once.

Profile Avatar Elizabeth Jul 2022

I like the book will implement some of the methods By testing the great product we developed that truly resonates with our market! And I am super glad someone advised on doing this without spending so much to go big!

Profile Avatar travis mandli Nov 2016

It's a decent book.

Profile Avatar Raul Stoica Aug 2016

Great book. The modern way of marketing. Great value!

Profile Avatar Ryan Henry Oct 2015

Really liked this book, going to listen to it twice to get what I missed from the first listen.

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded

Author: Ryan Holiday
Read by: Ryan Holiday
Listen Free Now Get any book plus
2 bonus VIP books
1 book added to cart
Subtotal
$13.98
View Cart