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Influence: The Psychology of Persuasion

Unabridged Audiobook

Written By: Robert B. Cialdini, Ph.D.

Narrated By: George Newbern

Publisher: HarperCollins Publishers

Date: October 2016

Duration: 10 hours 7 minutes


Influence, the classic book on persuasion, explains the psychology of why people say 'yes'—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.


  • matthew h

    Narration will put you to sleep. Topics good, but tone of his voice will knock you out.

  • Dan K

    Hard to follow. A few interesting topics. More situational understanding of what moved people than practical use for everyday life.

  • Larry Schatz

    A great book! It was very informative! I'm sure I'll be able to use this in my job.

Influence: The Psychology of Persuasion

by Robert B. Cialdini, Ph.D.

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Influence: The Psychology of Persuasion, Robert B. Cialdini, Ph.D.