Influence: The Psychology of Persuasion

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Written By: Robert B. Cialdini

Narrated By: Robert B. Cialdini

Date: October 2016

Duration: 10 hours 7 minutes


The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini’s Principles of Persuasion:

- Reciprocation
- Commitment and Consistency
- Social Proof 
- Liking 
- Authority
- Scarcity
- Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.


  • Jianhong H.

    It’s a powerful and interesting read, highly recommend to those who haven’t done so! Powerful in a way that reading it is very likely to make better our decision making process and help us understand our vulnerabilities and coping strategies. Interesting because the stories are full of surprises and wisdoms.

  • Anonymous

    Good book. was long winded, but you get it, get it not just get n move on. I had always employed the techniques in my professional life, without knowing the deeper meaning until now. Thank you sir for the in depth insight

  • Anonymous

    A very well researched and relevant insights. As a matter of currency, Robert Cialdini's INFLUENCE is both Topical and empowering

  • Patricia G.

    FIVE STARS!! So good! Everyone should read this book! Unless you want to be a Turkey :)

  • Martin V.

    Slow and challenging at times but great messages

  • Jennifer S.

    Extremely long-winded and tedious. I get the point, but then it is explained for another 30 minutes or more. I’m having a hard time getting through this book.

  • Daryl S.

    some good points, could have been delivered in half the time

  • matthew h

    Narration will put you to sleep. Topics good, but tone of his voice will knock you out.

  • Dan K

    Hard to follow. A few interesting topics. More situational understanding of what moved people than practical use for everyday life.

  • Larry Schatz

    A great book! It was very informative! I'm sure I'll be able to use this in my job.

Influence: The Psychology of Persuasion

by Robert B. Cialdini

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Influence: The Psychology of Persuasion, Robert B. Cialdini
Influence: The Psychology of Persuasion, Robert B. Cialdini
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This title is due for release on October 11, 2016
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