Innovation and Entrepreneurship: Practice and Principles
Publisher: Blackstone Audiobooks
Date: August 2011
Duration: 9 hours 33 minutes
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public-service institutions, and new ventures have to know, learn, and do in today's economy and marketplace.
"Drucker now adds Innovation and Entrepreneurship to the remarkable series of books about management that he has been writing since 1939. Any book by Drucker is rewarding, and it is impossible to read the man without learning a lot."—Fortune