Islands of Profit in a Sea Red Ink: Why 40% of Your Business is Unprofitable, and How to Fix It

Unabridged Audiobook

Written By: Jonathan L.S. Byrnes

Narrated By: Erik Synnestvedt

Publisher: Gildan Media

Date: September 2010

Duration: 9 hours 16 minutes

Summary:

Top companies around the world turn to Jonathan Byrnes to figure out where the profit is. He can show them which parts of their businesses are worth expanding and which are just a drain on resources. Most astonishing, he has found that roughly 40 percent of any new client's business is unprofitable and that profit increases of 30 percent or more are within reach.

Byrnes reveals an uncomfortable truth: It's possible, even easy, to have everyone in your company meet their sales targets and still lose money. He explains how to rethink your business for maximum profit. He also destroys harmful myths, such as:

• Revenues are good, costs are bad
• All customers should get the same great service
• If everyone does his or her job well, the company will prosper

Every company has enormous potential waiting to be unleashed; this audio book offers precise thinking and strategies to help every manager reach that potential.

Genres:

Islands of Profit in a Sea Red Ink: Why 40% of Your Business is Unprofitable, and How to Fix It

by Jonathan L.S. Byrnes

has successfully been added to your shopping cart

Islands of Profit in a Sea Red Ink: Why 40% of Your Business is Unprofitable, and How to Fix It, Jonathan L.S. Byrnes