Microtrends

Unabridged Audiobook

Written By: E. Kinney Zalesne, Mark J. Penn

Narrated By: Brett Barry

Publisher: Hachette Book Group USA

Date: September 2007

Duration: 12 hours 33 minutes

Summary:

Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. With years of experience as one of world's most highly regarded pollsters, Penn identifies the new microtrends sweeping the world, such as SINGLE WOMEN BY CHOICE and SUN HATERS. MICROTRENDS highlights everything from religion to politics, from leisure pursuits to relationships and will take the listener into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.

Genres:

  • Ryan

    This audiobook was really interesting even though the trends discussed are almost outdated. Nevertheless, it gives you tons of examples of what micro-trends have been occurring in the past decade. The book's goal is to teach you that the micro-trends are a force to be reckoned with.