New Sales. Simplified: The Essential Handbook for Prospecting and New Business Development

Unabridged Audiobook

Written By: Mike Weinberg

Narrated By: Mike Weinberg

Publisher: Gildan Media

Date: July 2017

Duration: 8 hours 3 minutes


No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer.

You'll learn how to: identify a strategic, finite, workable list of genuine prospects; draft a compelling, customer-focused "sales story"; perfect the proactive telephone call to get face-to-face with more prospects; use e-mail, voicemail, and social media to your advantage; overcome-even prevent-every buyer's antisalesperson reflex; build rapport, because people buy from people they like and trust; prepare for and structure a winning sales call; stop presenting and start dialoguing with buyers; make time in your calendar for business development activities; and much more. Packed with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today. Download and start listening now!


  • Regan Y

    Great book for any leave of sales person. I have recommended this book to the rest of my sales staff.