Pocket MBA Series: Growing And Managing A Business

Unabridged Audiobook

Written By: Kathleen Allen

Narrated By: Eric Conger

Publisher: Listen & Live Audio

Date: May 2003

Duration: 1 hours 30 minutes

Summary:

Learn the 25 keys in managing the growth of a business, including identifying the company's competitive advantage, implementing a total-quality strategy, hiring a professional management team and creating a visionary growth-oriented corporate culture. Growing & Managing A Business is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite.

Genres:

  • Anonymous

    Good information for a product based business but I didn't find much for a service based business.

  • Richard Zdanis

    A must "read" for those looking to go into business for themselves. This book is also a good refresher for those of us who have been growing and managing a business. Although I didn't learn anything really new in this book, it did bring up many basic principles that I had almost forgotten. With the reminder, I have begun to implement them again into my everyday activities in business.