Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World

Unabridged Audiobook

Written By: Pete Blackshaw

Narrated By: Lloyd James

Publisher: Tantor Media

Date: July 2008

Duration: 5 hours 19 minutes

Summary:

New-media pioneer Pete Blackshaw contends that because anyone with a computer can broadcast an opinion to millions and derail a multibillion-dollar company or undermine a global brand, companies today need to build and maintain credibility on every front.

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