Loading...
Welcome
Sign up
Login
Browse Books
Deals
VIP
0
Loading...
Secrets of the Moneylab: How Understanding People Will Increase Your Profits
Written by:
Kay-Yut Chen
,
Marina Krakovsky
Narrated by:
Matt Addis
Unabridged Audiobook
We’re sorry, this book is not available in your country.
Play Free
Give as a gift
Ratings
Book
2
Narrator
1
Release Date
January 2011
Duration
8 hours 28 minutes
Summary
The unabridged, downloadable audiobook edition of Kay-Yut Chen and Marina Krakovsky's practical guide, Secrets of the Moneylab: How Understanding People Will Increase Your Profits, read by the actor Matt Addis.
Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them?
Secrets of the Moneylab sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line.
In his experimental lab at Hewlett-Packard, chief economist Kay-Yut Chen is running groundbreaking research into human behaviour. He packs Secrets of the Moneylab with insights into the invisible forces controlling the world of business.
These findings, which defy conventional wisdom and traditional economic theory, will help you engineer your business for success.
Publshed as part of the Penguin Portfolio series of business audiobooks.
Browse By Category
Business & Economics
>
Marketing & Advertising
1 book added to cart
Secrets of the Moneylab: How Unde...
Kay-Yut Chen
Subtotal
$0.00
View Cart
Continue Browsing
~~title~~
~~carousel-body~~
Back
Next
~~book-title~~
By: ~~author-single-string~~
~~tag-text~~
© Copyright 2011 - 2024 Storytel Audiobooks USA LLC. All Rights Reserved.