Who Says Elephants Can't Dance: How I turned around IBM

Unabridged Audiobook

Written By: Louis Gerstner

Narrated By: Edward Herrmann

Publisher: HarperCollins Publishers UK

Date: January 2010

Duration: 6 hours 15 minutes

Summary:

CEO Louis V. Gerstner Jr.'s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age - the great American business story of our time.

When Louis V. Gerstner became CEO of IBM in 1993, shares had slumped and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age. In his frank, direct voice, Gerstner recalls the obstacles he faced: the plans to fragment the company, the inconsistent global policies, the stodgy white-shirt hierarchy and inter-departmental competitiveness and the rapidly declining sales. Within months of joining IBM, Gerstner presented his bold and controversial business strategy. Punitive towards office politics, he revolutionised the company from within, altering an entire corporate culture, divesting billions of dollars in unneeded assets and transforming IBM from a fractured, process-driven business into a nimble, customer-driven enterprise able to respond quickly to the volatile technology market and face down Microsoft and Intel in the internet era. Revealing his tactics step by step, Gerstner spins an engaging narrative that takes the reader behind the curtain into the unbelievable mess he inherited and into the office and mind of a CEO facing the challenge of a lifetime.

Genres:

Who Says Elephants Can't Dance: How I turned around IBM

by Louis Gerstner

has successfully been added to your shopping cart

Who Says Elephants Can't Dance: How I turned around IBM, Louis Gerstner
Who Says Elephants Can't Dance: How I turned around IBM, Louis Gerstner
This title is due for release on January 7, 2010.

Enter your email below to be notified as soon as it is available!

By clicking "Notify Me" you consent to receiving electronic marketing communications from Audiobooks.com. You will be able to unsubscribe at any time.

Already a member? Log In to add this title to your wishlist.
Who Says Elephants Can't Dance: How I turned around IBM, Louis Gerstner
This title is due for release on January 7, 2010
We'll send you an email as soon as it is available!

Already a member?
Log in to add this title in your wishlist
Who Says Elephants Can't Dance: How I turned around IBM, Louis Gerstner
Please Log in and add this title to your wishlist.
Who Says Elephants Can't Dance: How I turned around IBM, Louis Gerstner

We will send you an email as soon as this title is available.