Loading...
Welcome
Sign up
Login
Browse Books
Deals
VIP
0
Loading...
Play Sample
Winning the Story Wars: Why Those Who Tell - and Live - the Best Stories Will Rule the Future
Written by:
Jonah Sachs
Narrated by:
Jonah Sachs
Unabridged Audiobook
Play Free
Add to Cart - $35.99
Remove from Cart
Give as a gift
Ratings
Book
1
Narrator
1
Release Date
July 2012
Duration
7 hours 16 minutes
Summary
The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories.With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how:· Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray
· Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual
· Memorable stories based on timeless themes build legions of eager evangelists
· Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world
· Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzzWinning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.
Browse By Category
Business & Economics
>
Marketing & Advertising
1 book added to cart
Winning the Story Wars: Why Those...
Jonah Sachs
Subtotal
$35.99
View Cart
Continue Browsing
~~title~~
~~carousel-body~~
Back
Next
~~book-title~~
By: ~~author-single-string~~
~~tag-text~~
© Copyright 2011 - 2024 Storytel Audiobooks USA LLC. All Rights Reserved.