You, Inc.

Unabridged Audiobook

Written By: Harry Beckwith

Narrated By: Christine Beckwith

Publisher: HighBridge Company

Date: March 2007

Duration: 5 hours 44 minutes

Summary:

Bestselling business author Harry Beckwith reveals what every great salesperson knows: The secret to selling is to sell yourself first.

Anyone who sells for a living knows instinctively that you're not just selling the product, the service, or the company. What you're really selling is you. Starting with that basic but essential premise, Harry Beckwith and his wife, Christine Clifford Beckwith, provide a treasure-trove of selling and marketing insights that will benefit everyone who sells, from the newbie to the seasoned veteran.

You, Inc. is full of practical tips, anecdotes, and advice based on Harry Beckwith's 30 years of marketing and selling his own advertising services. Written in his trademark style—witty, warm, and homespun—it's for anyone eager to seal the deal and everyone determined to thrive in our increasingly fast-paced and competitive business world.

Genres:

  • Anonymous

    I did not like this book at all - I was expecting a book around your personal brand , instead I got a list of cheap suggestions

  • Kimberly Smith

    What I really liked about You, Inc. is that it presented information in a format that was fun to listen to and easy to understand. The book provides a lot of examples on how you can make yourself be indispensible as an employee and as a friend. It explains how decisions are made about you very quickly. Therefore, work on improving the first impressions that others have about you. It also teaches about why you should specialize in your job. This book can help anyone in their career. It would be especially useful to salespeople. Warning: If you listen to a lot of self-help books, then you will immediately realize that this one does not contain a lot of new information.