Publisher: HighBridge Company
Date: March 2007
Duration: 5 hours 44 minutes
Bestselling business author Harry Beckwith reveals what every great salesperson knows: The secret to selling is to sell yourself first.
Anyone who sells for a living knows instinctively that you're not just selling the product, the service, or the company. What you're really selling is you. Starting with that basic but essential premise, Harry Beckwith and his wife, Christine Clifford Beckwith, provide a treasure-trove of selling and marketing insights that will benefit everyone who sells, from the newbie to the seasoned veteran.
You, Inc. is full of practical tips, anecdotes, and advice based on Harry Beckwith's 30 years of marketing and selling his own advertising services. Written in his trademark style—witty, warm, and homespun—it's for anyone eager to seal the deal and everyone determined to thrive in our increasingly fast-paced and competitive business world.