Richard Cardozo, Ph.D., holds the Carlson Chair in Entrepreneurial Studies and is Professor of Marketing at the Carlson School of Management at the University of Minnesota. He has written numerous books and articles on entrepreneurship, new product marketing and industrial marketing.
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Learn the 25 keys to find and secure the funds to start a business and keep it going-including whether to go public, and if so, when. Business Financing is part of The New York Times Pocket MBA Series, a reference series easily accessible to all busine... SEE MORE