William McDonough is an architect and the founding principal of William McDonough + Partners, Architecture and Community Design, based in Charlottesville, Virginia. From 1994 to 1999 he served as dean of the school of architecture at the University of Virginia. In 1999 "Time" magazine recognized him as a "Hero for the Planet," stating that "his utopianism is grounded in a unified philosophy that--in demonstrable and practical ways--is changing the design of the world." In 1996, he received the Presidential Award for Sustainable Development, the highest environmental honor given by United State
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'Reduce, reuse, recycle,' urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, 'cradle t... SEE MORE