Carol S. Pearson, Ph.D., is a world-renowned expert on depth psychology and transformational leadership and is the author of such classic works as The Hero Within, Awakening the Heroes Within, and The Hero and the Outlaw. She served most recently as president of Pacifica Graduate Institute and speaks and consults with many groups, universities, and businesses. She lives with her husband in the Washington, DC area.
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A brand's meaning-how it resonates in the public heart and mind-is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by bestsellin... SEE MORE