Sara Wachter-Boettcher is a web consultant based in Philadelphia and the author of two books for web professionals: Design for Real Life, with Eric Meyer, and Content Everywhere. She helps organizations make sense of their digital content, and she speaks at conferences worldwide.
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Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full... SEE MORE