Kim L. Fridkin is a Foundation Professor of Politics and Global Studies at Arizona State University, where she has taught since 1989. The author of The Political Consequences of Being a Woman, she is an expert in the areas of women and politics, campaigns and elections, and US voting behavior.
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Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of poli... SEE MORE