Jeffrey L. Cruikshank is the author or coauthor of numerous books for practicing managers, including "The Intellectual Venture Capitalist: John H. McArthur and the Work of the Harvard Business School" (Harvard Business School Press). He also played a key role in developing several McGraw-Hill titles, including "The Leadership Secrets of Colin Powell "and" The Essential Vince Lombardi."
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MEET THE MAN BEHIND SOME OF OUR BEST KNOWN BRANDS We live in an age of mass persuasion. Leaders and institutions of every kind-public and private, large and small-must compete in a rowdy marketplace of images and messages seeming to come at us from all di... SEE MORE