Vincent Stanley, Yvon Chouinard's nephew and one of Patagonia's original employees, is coeditor of the company's prestigious Footprint Chronicles, which tracks the environmental impact of Patagonia's products and discusses the company's most pressing social and environmental issues.
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Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stan... SEE MORE