MATT MCCARTHY is an assistant professor of medicine at Cornell and a staff physician at Weill Cornell Medical Center. His work has appeared in Sports Illustrated, Slate, The New England Journal of Medicine, and Deadspin, where he writes the Medspin column. His first book, Odd Man Out, was a New York Times bestseller.
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In the exclusive behind the scenes look, sports fans can unlock the fascinating history of the channel that changed the way people watch and interact with their favorite teams. It began, in 1979, as a mad idea of starting a cable channel to televise lo... SEE MORE