The content of the book was very good, although the internet chapters were dated as this was written so long ago
Some "immutable" laws are completely misleading. Examples that are used to support the laws have been buried by the law they followed. I believe that there are some laws we can still claim they are immutable. But by believing that there's a formula or laws for branding is the first step to building a failing brand.
By clicking "Notify Me" you consent to receiving electronic marketing communications from Audiobooks.com. You will be able to unsubscribe at any time.
We will send you an email as soon as this title is available.