The 22 Immutable Laws Of Marketing

Written by:
Al Ries , Jack Trout
Narrated by:
Al Ries , Jack Trout

Abridged Audiobook

Ratings
Book
25
Narrator
4
Release Date
July 2005
Duration
1 hour 30 minutes
Summary
The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.
Reviews
Profile Avatar
Rashid Khan

Outdated (1992). Statements based on a few old brands and used selectedly. For example the author forbids line extension and terms it one of the reason for failure as in GM case but forgets that Toyota is very successful in the same extensive line of products. Also that Japanese cars entered quite late into market but changed consumers perception due to quality. Secondly the Dot.com era data or analysis is not included in the book to show if his postulates hold true. And it's repetitive. Not worth one credit.

Profile Avatar
JCruse

Great content! Quick listen.

Profile Avatar
Zak O

One of those books that is a MUST read at some point.

Profile Avatar
TRACI TAKACS

Love this book. Success = making the first impression with one simple focus-word.

The 22 Immutable Laws Of Marketing
This title is due for release on July 19, 2005.

Enter your email below to be notified as soon as it is available!

By clicking "Notify Me" you consent to receiving electronic marketing communications from Audiobooks.com. You will be able to unsubscribe at any time.

Already a member? Log In to add this title to your wishlist.
The 22 Immutable Laws Of Marketing
This title is due for release on July 19, 2005
We'll send you an email as soon as it is available!

Already a member?
Log in to add this title in your wishlist
The 22 Immutable Laws Of Marketing
Please Log in and add this title to your wishlist.
The 22 Immutable Laws Of Marketing

We will send you an email as soon as this title is available.

1 book added to cart
Subtotal
$14.99
View Cart