The 7 Secret Keys to Startup Success: What You Need to Know to Win

Finally, a new kind of business startup book—packed full of  practical advice plus essential  legal information you really need but don’t get in business school or anywhere else!


David J. Muchow is a thirty-year business expert, serial entrepreneur, corporate lawyer, and inventor who can help you build a successful startup business. This unique guide, which focuses on both the business and legal aspects of startups, is a must-have for every aspiring entrepreneur, small business owner, startup incubator, student, and business and law schools.


In 7 Secret Keys to Startup Success, you will learn:


- How to cut legal expenses and manage lawyers


- How to fire employees and partners without getting sued


- Patent, trademark and copyright strategies and tricks


- How to raise money without SEC problems


- How to avoid the financial “Valley of Death”


- What “to do” but also “what not to do' to avoid “startup suicide”.  


The book reveals key mistakes that can kill businesses. For example, blogging about your new products can prevent getting a patent. And giving away too much equity and picking the wrong partners can be fatal. You must avoid these mistakes to survive as a business. Other books focus on generalities such as “motivation” and miss these dangerous traps. Muchow, who teaches law, business and entrepreneurship at Georgetown, illustrates the 7 Secret Keys with fun and exciting examples, such as how Ivanka Trump was sued for trademark infringement over her Hettie Sandal design and Oprah Winfrey’s battle to protect her intellectual property for O Magazine. 7 Secret Keys to Startup Success is like having both an expert attorney and a consultant by your side every step of the way on your startup’s journey to success!