The whole paradigm of marketing is changing...blah blah blah, what's old is new, I guess. I'm going to write a book that simply claims "what was will never be again...it's a new ballgame, chaos is good, forget everything you learned, etc." However, mine won't pertain to marketing; instead, it'll cover the entire gambit of, hmmmmmm, smoking weed.
Gonzo marketing is marketing without obviously marketing. Kind of a strange concept, and it made for a pretty boring book.
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