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Absolute Essentials of Entrepreneurship
Written by:
Nerys Fuller-Love
Narrated by:
Gabrielle Baker
Unabridged Audiobook
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Book
Narrator
Release Date
January 2021
Duration
4 hours 49 minutes
Summary
Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This short-form textbook focuses on the absolute essential elements of the field, covering theory and practice.
Illuminating the development of entrepreneurship, the author also concisely introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation, and culture are also examined as well as entrepreneurial strategies for finance and marketing.
This book provides a unique expert overview for students of entrepreneurship, while the practical insights will also be useful in applications for budding entrepreneurs.
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