#ADDAZERO - The Ultimate Guide to Sustainable Scale: Establishing Basecamp

Whilst more than 550,000 new businesses are registered each year (in the UK alone), why is it that only one per cent go on to smash all their predicted targets, goals and aspirations, and a further four per cent meet their original objectives?

In 2008, my former business was significantly impacted by the sudden closure of one of the largest and most well-known brands on the UK high street! This resulted in needing to make several redundancies and almost losing my home. We had been suppliers to a business with over 27,000 staff and a turnover of nearly four billion pounds a year! That is until they were declared bankrupt!

You will always learn so much more from failure than you ever will from success. So, I set about to understand what causes good businesses to fail! This led me to head up a team of data analysts as we determined the cause of more than 150 big business failures and surveyed more than 115,000 SME businesses to 'unlock the DNA of business failure.'

Within this book, I'll share The three main flaws in more than 85 per cent of businesses (which subsequently lead to their downfall)


- The eight elements of every super successful business
- The seven considerations you will have to make when moving from growth to scale
- It also provides a step-by-step guide to assessing the current scale vulnerabilities within your business and how to overcome them.

At the time of publication, it led to eight clients becoming National Entrepreneur of the Year Finalists, countless others winning regional or industry-specific awards, and all those who have applied the teachings to significantly and sustainably scale themselves and their businesses. You see, success and failure are opposite sides of the same coin. And it is only by preventing one that we can achieve the other!