when it comes to selling, Brian gives it to you straight and clear. put it to practice day in and day out and you will succeed. but you have to change your daily habits or you'll fall back into routine!
Really liked this audio book. Covered alot of materials already familar with but also covered a few things was unfamilar with. Highly recommend it to any one in sales.
The first CD is a waste of time for any experienced sales professional. However, in the second CD, Tracy shares many good ideas and techniques than even a seasoned pro will find beneficial. Overall, it is a good, but not great book.
Tracy is one of my favorite business authors, and I was glad to see him tackle the not-mainstream task of training for experienced salespeople. Advanced Selling Strategies is NOT a good starting place for people just getting into sales; where experienced salesmen will have no problem keeping up (and engrossed), newbies will stumble on a lot of the terminology (which Tracy does not define) and he leaves much of the training to the listener to implement, again a difficult skill for a newbie. Experienced salespeople will be rewarded with a powerful presentation on selling strategies that inspires, and speaks to professional salesmen at an intelligent level. Tracy's sales program itself is fantastically crafted, and I can easily understand why it has been so successful for so many.
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