The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

Written by:
Joseph Turow
Narrated by:
Rob Grgach

Unabridged Audiobook

Ratings
Book
Narrator
Release Date
January 2017
Duration
7 hours 51 minutes
Summary
By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants-including Macy's, Target, and Walmart-is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations.
The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
This title is due for release on January 17, 2017.

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The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
This title is due for release on January 17, 2017
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Log in to add this title in your wishlist
The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
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The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

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