Imagine a successful company culture where people joyfully do meaningful work they believe in, alongside supportive, positive, enthusiastic colleagues.

From the former CEO of WD-40 Company, this guide will show you how to make this vision a reality—and how to become a true leader along the way.

In Any Dumb-Ass Can Do It, Chairman Emeritus Garry Ridge tells the story of how he helped grow WD-40 Company into one of the world’s most recognized and beloved brands. How did he do it? By following the wisdom of Aristotle: “Pleasure in the job puts perfection in the work.”

In his trademark Aussie storytelling fashion, Garry shares experiences from his life that combine to create a deep well of leadership wisdom. You’ll discover:


- How one letter from a devoted father inspired Garry’s thinking around the legacy of positive, lasting memories
- How to transform any workplace into a community where everyone thrives in psychological safety
- The importance of never getting too impressed with yourself
- The number one responsibility of every leader, regardless of position
- What he learned when he thought he was smarter than a hotel fire alarm on a cold, rainy London night
- Garry’s takeaway from the time he rode a horse to Wall Street, dressed in full knight’s armor
- What makes a soul-sucking CEO (and how not to be one)

Any Dumb-Ass Can Do It is the story of Garry’s grand adventure in his own words, broken down into learning moments—those flashes of insight that have made all the difference in the world.