Appetite for America: Fred Harvey and the Business of Civilizing the Wild West - One Meal at a Time

Unabridged Audiobook

Written By: Stephen Fried

Narrated By: Jonathan Todd Ross

Date: January 2020

Duration: 18 hours 48 minutes

Summary:

Appetite for America is the incredible real-life story of Fred Harvey-told in depth for the first time ever. As a young immigrant, Fred Harvey worked his way up from dishwasher to household name: He was Ray Kroc before McDonald's, J. Willard Marriott before Marriott Hotels, Howard Schultz before Starbucks. His eating houses and hotels along the Atchison, Topeka, and Santa Fe railroad (including historic lodges still in use at the Grand Canyon) were patronized by princes, presidents, and countless ordinary travelers looking for the best cup of coffee in the country. Harvey's staff of carefully screened single young women-the celebrated Harvey Girls-were the country's first female workforce and became genuine Americana, even inspiring an MGM musical starring Judy Garland.

With the verve and passion of Fred Harvey himself, Stephen Fried tells the story of how this visionary built his business from a single lunch counter into a family empire whose marketing and innovations we still encounter in myriad ways. Inspiring, instructive, and hugely entertaining, Appetite for America is historical biography that is as richly rewarding as a slice of fresh apple pie-and every bit as satisfying.

Genres:

Appetite for America: Fred Harvey and the Business of Civilizing the Wild West - One Meal at a Time

by Stephen Fried

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Appetite for America: Fred Harvey and the Business of Civilizing the Wild West - One Meal at a Time, Stephen Fried
Appetite for America: Fred Harvey and the Business of Civilizing the Wild West - One Meal at a Time, Stephen Fried
This title is due for release on January 14, 2020.

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Appetite for America: Fred Harvey and the Business of Civilizing the Wild West - One Meal at a Time, Stephen Fried
This title is due for release on January 14, 2020
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Appetite for America: Fred Harvey and the Business of Civilizing the Wild West - One Meal at a Time, Stephen Fried
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Appetite for America: Fred Harvey and the Business of Civilizing the Wild West - One Meal at a Time, Stephen Fried

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