The Art of Choosing

Unabridged Audiobook

Written By: Sheena Iyengar

Narrated By: Orlagh Cassidy

Publisher: Hachette Book Group USA

Date: March 2010

Duration: 10 hours 30 minutes


Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.


  • Robert Liptak

    Excellent book! Very thought provoking in some areas I wasn't expecting to be open minded.

  • Russell Long

    Very good book. Lots to think about. A few references to the same studies in Blink by Malcom Gladwell

Art of Choosing

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Art of Choosing, Sheena Iyengar