The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

Unabridged Audiobook

Written By: Shannon Belew

Narrated By: Judy Hoctor

Publisher: Gildan Media

Date: February 2014

Duration: 7 hours 45 minutes


Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Listeners will learn how to:

-Use content and conversations to build online relationships that transition to sales
-Execute realistic sales strategies for each of the major social media platforms
-Spot social media trends that may influence future buying behaviors
-Sell online in B2B and B2C environments
-Turn social shares (likes, favorites, +1s) into social sales
-Set tangible goals
-Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales-a segment poised to explode as the adoption of smartphones and tablets grows-The Art of Social Selling is essential reading for every sales professional.