The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

Unabridged Audiobook

Written By: Mario Moussa, G. Richard Shell

Narrated By: Alan Sklar

Publisher: Tantor Media

Date: November 2007

Duration: 10 hours 20 minutes


Selling ideas---especially the kinds of ideas that make organizations work---is a skill shrouded in mystery. In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and discuss how to make the most of your natural strengths.