Artificial Intelligence for Marketing: Practical Applications

Unabridged Audiobook

Written By: Jim Sterne

Narrated By: Gary Allan Poe

Publisher: Gildan Media

Date: April 2018

Duration: 11 hours 12 minutes

Summary:

This book walks you through the 'need-to-know' aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.

Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:

- Speak intelligently about Artificial Intelligence and its advantages in marketing

- Understand how marketers without a Data Science degree can make use of machine learning technology

- Collaborate with data scientists as a subject matter expert to help develop focused-use applications

- Help your company gain a competitive advantage by leveraging leading-edge technology in marketing

Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies-and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

Genres:

Artificial Intelligence for Marketing: Practical Applications

by Jim Sterne

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Artificial Intelligence for Marketing: Practical Applications, Jim Sterne
Artificial Intelligence for Marketing: Practical Applications, Jim Sterne
This title is due for release on April 24, 2018.

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Artificial Intelligence for Marketing: Practical Applications, Jim Sterne
This title is due for release on April 24, 2018
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