Author Paul Levinson Discusses Marshall McLuhan and The Evolution of Media

In the following keynote seminar, author Paul Levinson discusses Canadian philosopher and academic Marshall McLuhan-whose concept of "The Medium Is The Message" from his seminal book, Understanding Media: The Extensions of Man, which proposed that the media, not the content that they carry, affects the society in which it plays a role-as well as, the evolution of media over the past half-century.