'This is the best book on selling I've ever read.' Joe Calloway, Hall of fame speaker and best selling author. B2B is Really P2P is A MUST READ for every member of your sales team. Frank Somma has written a virtual step by step manual for sales managers, sales teams, business owners, and solopreneurs who want to create instant rapport, spike sales, and cement long-term customer loyalty. If closing more sales is your goal, this is your sales bible. In B2B Is Really P2P, you’ll read many of Frank’s real-life stories, about sales, negotiation, prospecting, and closing embedded with immediately actionable tools for creating rapport and understanding with virtually anyone and that means selling. A graduate of the Neuro-linguistic Programming Institute, (NLP) the same science that catapulted Tony Robbins to stardom, Frank breaks down the components of the sales gene and teaches you the nuances of body language, vocal intonations, word choice and microexpressions that lead to rapport, trust, likeability, long-term relationships, and sales.

Whether you’re a seasoned sales veteran, sales leader, or a Gen-Next college grad just starting out, you will find tools, techniques, and best practices for persuasion utilizing the varied communication skills Frank describes. You'll learn Frank's two rules for every negotiation and what prospecting means today. Frank also interviewed some of the most successful sales professionals and entrepreneurs in the country and shares with you their points of view on sales teams, persuasion, prospecting, negotiation, selling, and closing. Selling is no longer the art of the deal. It’s the art of the relationship.