BE GREEN HEROES: FIGHTING WIDESPREAD MISINFORMATION AND PURSUING ENVIRONMENTAL SUSTAINABILITY - HANDBOOK OF TEXTILE SUSTAINABILITY

In today's world, widespread misinformation presents significant challenges to achieving true environmental sustainability. Unfortunately, even some of the most influential global organizations base their actions on unscientific notions and misconceptions, contributing to the problem.

This book confronts commonly held beliefs that shape the global public’s perception of critical environmental issues. By focusing on textiles, a key part of daily life that generates significant waste, it uncovers major gaps in our understanding, from material selection to care practices and disposal methods. It also critically examines the greenwashing tactics employed by some of the most reputable textile brands, offering readers valuable insights into the real environmental impacts of various sustainability claims.

By reading this book, you’ll gain new perspectives on what truly benefits or harms the environment. You'll develop the analytical skills needed to identify misleading claims and actions that may hinder long-term sustainability.

BE(COME) GREEN HEROES and stay informed with accurate, science-based information!