Getting won in a poker game – not the foundation of a solid relationship

Brilliant chemist, Belle Belleterre's trying to save his father's cosmetic business, while his alcoholic old man gambles Belle away to the beast of the beauty industry, Magnus Strong.

Belle wants to despise his biggest competitor, he really does. It's just that face-to-face with the scarred, charismatic Strong, Belle can't muster enough hate to overcome his hormones. Inner beauty wins over outer ugliness every time.

Still, Belle's father and brothers use Belle's goodness against him, and it takes all of Belle's wacky friends and the love in his heart to prove that beauty's way more than skin deep.

BEAUTY, INC. is a MM, enemies-to-lovers, opposites-attract, dysfunctional family, fairy-tale-retelling romance that shares the importance of best friends, making your own family, and having a good skin care routine.