Loading...
Welcome
Sign up
Login
Browse Books
Deals
VIP
0
Loading...
Play Sample
Beeronomics: How Beer Explains the World
Written by:
Johan Swinnen
,
Devin Briski
Narrated by:
Liam Gerrard
Unabridged Audiobook
Play Free
Add to Cart - $16.99
Remove from Cart
Give as a gift
Ratings
Book
Narrator
Release Date
November 2017
Duration
8 hours 18 minutes
Summary
Beeronomics covers world history through the lens of beer, exploring the common role that beer taxation has played throughout and providing context for recognizable brands and consumer trends and tastes.
Beeronomics examines key developments that have moved the brewing industry forward. Its most ubiquitous ingredient, hops, was used by the Hanseatic League to establish the export dominance of Hamburg and Bremen in the sixteenth century. During the late nineteenth century, bottom-fermentation led to the spread of industrial lager beer. Industrial innovations in bottling, refrigeration, and TV advertising paved the way for the consolidation and market dominance of major macrobreweries like Anheuser Busch in America and Artois Brewery in Belgium during the twentieth century. We're now in the era of global integration-one multinational AB InBev, claims forty-six percent of all beer profits-but there's a counterrevolution afoot of small, independent craft breweries in America, Belgium and around the world. Beeronomics surveys these trends, giving context to why you see which brands and styles on shelves at your local supermarket or on tap at the nearby pub.
Browse By Category
Business & Economics
>
Economics
History
>
World
1 book added to cart
Beeronomics: How Beer Explains th...
Johan Swinnen
Subtotal
$16.99
View Cart
Continue Browsing
~~title~~
~~carousel-body~~
Back
Next
~~book-title~~
By: ~~author-single-string~~
~~tag-text~~
© Copyright 2011 - 2024 Storytel Audiobooks USA LLC. All Rights Reserved.