This audiobook is narrated by an AI Voice.

BEYOND COMPETITION: THE POWER OF BLUE OCEAN STRATEGY

HOW TO CREATE NEW MARKET SPACES AND REDEFINE INDUSTRY BOUNDARIES

WRITTEN BY: CAMBRIDGE BUSINESS PRESS

CONTENTS:

Introduction to Blue Ocean Strategy

Red Oceans vs. Blue Oceans

The Case of Cirque du Soleil

Value Innovation: Simultaneous Pursuit of Differentiation and Low Cost

Creating and Capturing Blue Oceans