Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy

Unabridged Audiobook

Written By: Lawrence Ingrassia

Narrated By: Sean Patrick Hopkins

Publisher: Macmillan Audio

Date: January 2020

Duration: 8 hours 36 minutes

Summary:

A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.

Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed specifically for each woman’s body. Warby Parker mailing you five pairs of glasses to choose from. You’ve seen their ads. You (or someone you know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century.

As Lawrence Ingrassia--former business and economics editor and deputy managing editor at the New York Times--shows in this timely and eye-opening book, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened—where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.

Billion Dollar Brand Club reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. And what fun it is. It’s a massive, high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day.

Genres:

  • Roger S.

    Even though Billion Dollar Brand Club has just been released in February 2020, their stories are outdated. Many of their stories take place in 2009. Entrepreneurs, like myself, will not find this helpful in anyway since we need to think about the future not the past and the tech has changed so much since 2009, the stories are irrelevant. Even trying to learn about how and why those decisions were made by Dollar Shave Club and Warby Parker will not help in future decisions since that landscape for businesses no longer exists. Lawrence Ingrassia, in my opinion, should of added some stories of disruptors that were not all multimillion dollar companies. You don’t just have to be a multimillion dollar brand to be a disruptor. Yes, it makes for a better story, but most of know about those stories already.

Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy

by Lawrence Ingrassia

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Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy, Lawrence Ingrassia
Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy, Lawrence Ingrassia
This title is due for release on January 28, 2020.

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Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy, Lawrence Ingrassia
This title is due for release on January 28, 2020
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